The issue at hand is that users who had previously signed up for annual subscriptions were impacted as well in an act that they claim was deceptive on Amazon’s part.
The class action suit is seeking at least $5 million as well as a court order that bans Amazon from engaging in further deceptive conduct on the behalf of users who subscribed to Prime before December 28, 2023. USA Today reported that Amazon Prime Video sent an email to customers at the end of December notifying them of an “upcoming change to your Prime Video experience” before introducing “limited advertisements” to allow the platform “to continue investing in compelling content and keep increasing that investment over a long period of time.”“.
Class Action Lawsuit Launched by Amazon Prime Subscribers Against Ad Tier
