The CEO of McDonald’s is admitting that jacked-up menu prices have turned off core customers that has led to a decrease in the brand’s sales. He said that eating at home has become more affordable, which is why the battleground is with the low-income consumers that have abandoned McDonald’s. Now they are focusing on affordability with marketing emphasizing low-cost options to win back customers, though the price hacks at McDonald’s will likely continue at a slower pace. In addition, they have faced controversies in the Middle East due to the association with the war, which has affected the business in Muslim-majority countries and led to a drop in sales. Despite this, McDonald’s is standing in solidarity with communities around the world and is making an effort to support and share the sources that are trusted.
McDonald’s CEO Addresses Concerns Over Pricey Big Mac Combos and Hash Browns, Vows to Maintain Affordable Options
