McDonald’s CEO Addresses Concerns Over Pricey Big Mac Combos and Hash Browns, Vows to Maintain Affordable Options

The CEO of McDonald’s is admitting that jacked-up menu prices have turned off core customers that has led to a decrease in the brand’s sales. He said that eating at home has become more affordable, which is why the battleground is with the low-income consumers that have abandoned McDonald’s. Now they are focusing on affordability with marketing emphasizing low-cost options to win back customers, though the price hacks at McDonald’s will likely continue at a slower pace. In addition, they have faced controversies in the Middle East due to the association with the war, which has affected the business in Muslim-majority countries and led to a drop in sales. Despite this, McDonald’s is standing in solidarity with communities around the world and is making an effort to support and share the sources that are trusted.