The transgender influencer Dylan Mulvaney just made the Forbes’ annual “30 Under 30” list despite costing Bud Light over $400 million earlier this year after appearing in a partnership with the brand. Mulvaney, 26, celebrated making the list on Instagram, saying, “Businesswoman special!!! This was my dream, I couldn’t be more grateful. And buckle up, we’re just getting started.”
Forbes published the “30 Under 30” list earlier this week, adding that it highlights the young founders, industry leaders, and online stars transforming the creator economy and future of the internet. Forbes gushed over Mulvaney in their profile of the transgender influencer.
“Our callout, Dylan Mulvaney, 26, is a creator, actress, and LGBTQ+ activist who gained virality with her ‘Days of Girlhood’ series that documented her gender transition,” Forbes stated, adding that Mulvaney’s “Days of Girlhood” TikTok series “drew more than 1 billion views.”
Forbes also featured a quote from Mulvaney, who said, “Whether somebody’s trans or not, I just hope they can watch my videos and feel inspired to unlock a new part of themselves.”
After Bud Light teamed up with Mulvaney for a partnership back in April, a boycott was launched of the beer company that has since cost it over $400 million.
“It’s happened really fast. And I think that’s what is so crazy about social media – it launches you so fast,” said Dylan Mulvaney on making the Forbes ‘30 Under 30’ list.
Bud Light’s parent company Anheuser-Busch has announced that revenue in the U.S. fell by 13.5 percent between July and September in the wake of the Mulvaney partnership. On top of that, sales to U.S. retailers were also down 17 percent during that time period, with Anheuser-Busch admitting that this was largely due to a drop in demand for Bud Light.
