Reviving The Bud Light Brand: New Super Bowl Ad Redemption After Dylan Mulvaney Mishap


Source YouTube: Bud Light, CBS News

Bud Light lost hundreds of millions of dollars after teaming up with the transgender influencer Dylan Mulvaney for an ad campaign.

Bud Light Super Bowl Ad Teaser

The teaser for it has just been released. The teaser opens with the classic 1968 Steppenwolf song “Magic Carpet Ride” playing as a quilted Bud Light-branded zip-up jacket is shown in a close-up shot.

Bud Light Executives Speak Out

Fans have noticed that the man holding the beer bottle in the teaser is wearing a Broncos jersey with the No. 18 on it. “We’re delivering the best names in sports, music and entertainment and introducing a brand-new character to our Bud Light universe,” Todd Allen, Bud Light’s vice president of marketing, told USA Today.

Bud Light’s parent company Anheuser-Busch will also be running a minute-long Michelob Ultra Super Bowl commercial featuring soccer legend Lionel Messi.

This comes after Bud Light saw sales plummet in 2023 in the wake of partnering up with Mulvaney for an ad campaign back in April.

In its most recent earnings report, Anheuser-Busch reported a 13.5% decline in third-quarter US revenue per 100 liters for Bud Light.

Bud Light Sales Plummet

The Bud Light boycott showed that Americans have had enough of the radically liberal culture nonsense that has been forced on our society in recent years